Cuatro (TV channel)

Cuatro (stylized as cuatro^o, "Four") is a Spanish commercial television channel, on air since November 2005. Owned by Mediaset España Comunicación, it is broadcast on the TV frequencies licensed to the previous owner Sogecable in 1990 and previously used by them for the analogue transmission of its pay-per-view channel Canal+.

History

In 2006, Cuatro scored a massive coup by striking a deal with the Royal Spanish Football Federation and Spain's national football team allowing it to show all of the team's matches, and it also concluded an agreement with rival channel La Sexta to share the rights to broadcast the games of general interest in the 2006 FIFA World Cup. It snatched this licence from TVE, who had held the rights to the national team's matches for years. In 2008, together with satellite platform Digital+, owned by the same company, Cuatro secured the rights to broadcast the UEFA Euro 2008 championship,^[1] scoring the highest ratings in the history of Spanish television (since 1992).^[2] The two broadcasters also achieved rights for 2010 FIFA World Cup.

On December 18 of 2009, Mediaset, controlling shareholder of Gestevision Telecinco and PRISA, proprietor of Sogecable, presented an agreement to merge their television channels (Telecinco and Cuatro). After the merger, Cuatro and its broadcasting license Sogecable separated, and the company - Sogecuatro - was purchased in full by Gestevision Telecinco. Along with this act, PRISA bought newly issued shares of Gestevision Telecinco, 18% of the equity of this company. This agreement makes Gestevision Telecinco in the largest television network in Spain by audience share. In total the group has a total of seven channels, in Terrestrial Television in Spain: Telecinco, Cuatro, LaSiete, FactoríaDeFicción, Boing, Canal+Dos, CNN+, Telecinco HD and Canal Club.

The president of the resulting string (which will keep the brands and editorial of both chains) is Alejandro Echevarria, with two CEOs who are Paolo Vasile (Contents) and Giuseppe Tringali (Advertising). PRISA also has two CEOs and holds the vice presidency of the operator.

Prior to this agreement, formalized the entry of Mediaset in the shareholding of Digital +, with 22% of the shares.^[3][4]

Programming

The biggest earners for the channel are El Hormiguero, House MD and Pekín Express.

Logos

Production

Cuatro currently broadcasts in 16:9 for most programming although in 4:3 for a minority of programming including films and older series.

References

1. ^ Cuatro y Digital + emitirán en exclusiva la Eurocopa 2008 · ELPAÍS.com
2. ^ Los penaltis de España - Italia, lo más visto de la historia de la televisión · FórmulaTV.com
3. ^ Telecinco y Cuatro se fusionan para liderar la televisión en España El País, 18 de diciembre de 2009
4. ^ Telecinco y Cuatro fusionarán sus operaciones Telecinco, 18 de diciembre de 2009

External links

• Official Site (Spanish)
• Sogecable